Huibert-Aalbers.com

There has been a lot of speculation on the Net that the main reason for Apple to release Safari on Windows is the money they can get from Google or Yahoo by directing users to their respective search engines. While there is a lot of money to be made from this rather trivial functionality (estimations put the the annual income of the Mozilla Foundation at over US$ 70 million because of their search agreement with Google), I doubt this is the main or even one of the most important reasons Apple decided to release their browser on Windows.

It is important to understand that there are many areas where Apple stands to benefit from having their browser ported to Windows.

So far, Apple’s most successful has been iTunes. With over 500 million distributed copies, the digital jukebox application is probably one of the most popular applications ever. On Mac OS X, the iTunes store view is implemented using WebKit (the core web render engine used by Safari). On Windows, since WebKit was not available, they probably had to embed IE. That means that there are serious limitations to what Apple can do with the look and feel of their music store. By releasing Safari on Windows (and hence WebKit), iTunes can now use the same web engine on both platforms. This simplifies web development and allows Apple to use many of the advanced HTML features not available on IE. Safari 3 also offers great integration with Quicktime which will allow for better video support inside the store. Once Apple releases Safari 3 and bundles it with iTunes on Windows, they finally get a lot more design freedom that will help them differentiate from other music selling sites that have to support older browsers.

Another area where Apple should to benefit from releasing Safari 3 on Windows is their .Mac online service. Today Apple has to make sure that .Mac can be used on any web browser. Developing the online .Mac mail reader application must have been extremely complex because of substantial differences between the main browsers. Now that Apple offers Safari on Windows they could decide to drop support for other browsers. This would allow them to save money, release new services more quickly and offer an enhanced user experience. Dropping support for IE is something most Apple .Mac customers can probably live with, specially if that decision comes accompanied by new interesting services enabled by a better browser.

Finally, as many have pointed out, by increasing Safari’s market share, Apple is cornering web designers into testing their sites against that browser, which will help both iPhone and Mac sales.

This is just a short list of ideas that could explain why Apple decided to release Safari on Windows, but it certainly proves that there are many more reasons that justify porting Safari than just easy money.