Has Apple really changed?

This has been quite an exciting week. Apple has introduced over 4,000 new APIs for both OSX and iOS and most developers have been raving about how the “new” Apple led by Tim Cook has changed. They claim that the company now listens more to their customers and use the fact that iOS will support custom keyboards, allow for the use of the fingerprint reader and offer inter application communication mechanisms as proof that things have changed.
Frankly, I am not convinced that much has fundamentally changed. When Apple launched their Rip, Mix and Burn campaign in 2001, they were clearly listening to what customers wanted at the time. In order to do it properly, they had to plan for their vision, which included buying the application (SoundJam MP) that would eventually become iTunes and add the capability to easily burn CDs, which took some time, but they eventually released the product they wanted.
What happened this week was similar. Apple may have wanted to offer the possibility to install alternative keyboards for a while, but it took some time to deliver the capability in a secure form. What is so dangerous about alternative keyboards? Well, imagine that the keyboard logs all your key strokes and send them to some server in Ukraine. All your passwords, credit cards numbers would be gone. So, what is needed to make sure that supporting alternate keyboards is safe? Well, one way to do that is to avoid using the keyboard to enter credentials or credit card numbers in the first place. That is something that Apple has solved by releasing iCloud keychain in iOS 7 and by opening the use of the fingerprint reader in iOS 8. The other thing to do is to forbid internet access for the keyboard app if the user chooses to do so. That was also announced by Apple as part of iOS 8. It is likely that by the time Apple releases iOS 8, all new iOS devices will include a fingerprint reader and as a result, should be well protected against malicious keyboard apps. As you can see, opening iOS to support alternative keyboards is not something totally new that came out of nowhere, it is the result of careful planning and making sure that everything is in place before launching a new feature.
Swift, the new programming language launched by Apple at WWDC is another interesting example. This new language has been in the works for about four years now. It is a modern language with a lot of new cool features, but I would hardly call it revolutionary. What is interesting about Swift is that, as far as I know, it is the first language designed from the found up to make the use of an existing library much easier. Normally, a language is designed to solve a particular problem that other existing languages cannot handle well (multi-tasking, security, etc.). However, Swift seems to be designed solely for the purpose of giving the Cocoa framework a new lease on life. By basing variable types on Cocoa objects (for example strings are NSStrings) and hiding the complexity of handling structs, Swift makes it much easier to write code for Apple platforms without impacting the huge investment made by Apple and Next on Cocoa over the last 30 years (NextStep was launched in 1989). This makes a lot of sense, because it preserves Apple’s biggest asset while giving us developers what we want. Swift is therefore in that sense evolutionary and not revolutionary. It is the result of a plan launched years ago with the adoption of the llvm compiler, and the launch of Objective-C 2.0, and if Apple is really planning on eventually moving their Macs away from Intel, applications written in Swift will make the transition transparent for application developers.
WWDC 2014 was a great event because it saw the fruition of many initiatives started by Apple years ago, not because Tim Cook just started to listen to their customers and developers but because Apple seems to be accelerating the delivery of features that result from a carefully crafted plan. The success of Apple depends on maintaining a clear long and medium term plan to deliver their vision, as they have done so far, and not on delivering a long list of short-sighted features.

You cannot imagine how glad I was to see the controversy that has followed the indefinite suspension of Phil Robertson from his show, Duck Dynasty. For those who are not aware of what happened,
Over the last few years there has been a relentless attack on XML. First it was on the browser, where it was argued that due to the lack of processing power and need for responsiveness, a data format like JSON that could be easily and quickly parsed by JavaScript was far better suited for the job. Ever since that assertion was made, JSON’s ascension has been unstoppable. Very few HTML clients still rely on XML to exchange data with the back-end application and the numbers are dwindling.
Earlier today
Next Tuesday Apple will unveil a lot of goodies. It is widely expected that the Cupertino based company will unveil new iPads (probably with some new cover), updated MacBook Pros and a totally overhauled Mac Pro, as well as many software updates to both its consumer and professional software offerings. That should be more than enough to justify a lot of excitement among the Apple faithful.
When I attended WWDC in 2006, Apple introduced Core Animation. It was a great technology for OS X that allowed to easily create dynamic interfaces. Everyone was wowed by the demos, but nobody was really sure how they could use the technology in their applications. Why? Because the technology had not been developed with the Mac in mind. That became painfully clear in January when Steve Jobs introduced the iPhone at MacWorld. To this day I blame myself for not understanding what was happening. We had all the facts, we knew that Apple was working on a phone, we knew they were interested in touch technologies and we had seen Core Animation. Yet nobody, including myself, did make the connection.
This year, for a third year in a row, I unfortunately won’t be able to attend WWDC. I certainly hope to be back next year though, as I really miss the excitement and the creative energy that you can feel during the week long event. When you are used to attend large customer events organized by corporations like Oracle, IBM or MS, a smaller event like WWDC, filled with passionate developers from all over the world, is a breeze of fresh air.