Why aren’t Vista users complaining?
Microsoft just announced that they would make Windows Vista cheaper. It is clear that Microsoft wants to spur adoption of Vista and lowering the price of a product is certainly easier and quicker than improving the product to make it more palatable.
What bothers me is that I don’t hear any existing Vista customers complaining. Compare that to the clamor that resonated through the blogosphere when Apple decided to lower the price of the iPhone. So, what is happening? It seems that despite Microsoft’s claims that Vista has seen a strong adoption, few customers have actually purchased the new OS, most Vista users are really new PC buyers who get it pre-installed. That probably explains why so few feel cheated.
However, that is not the only reason. It is clear that the expectations customers have from both companies are quite different. Microsoft customers have a business relationship with them. They understand that Steve Ballmer is running a business and wants to make a profit. Apple customers, on the other hand seem to think that they have a more personal relationship with the Cupertino based company. Many seem to believe that in exchange for buying from the underdog and heavily promoting their products among their friends they deserve to be treated almost as partners. That will have to change at some point, but right now Steve Jobs really needs the legions of Apple fans to continue growing, even if it means having to put up with the somewhat silly protests of some loud fanboys when they don’t agree with some corporate decisions.